The Big 10 college football conference landed themselves a $8 billion tv deal, making WWE officials excited about their own upcoming negotiations for a TV deal. The deal was with FOX, CBS and NBC worth over $8 billion.
PWInsider reports that several high-level executives are excited, seeing this as an indication that co-CEO Nick Khan was correct. Khan has regularly said that the increasing demand for live programming is something WWE can take advantage of to land a high-profile deal. Particularly, WWE could be looking to land a streaming deal with the likes of Netflix and Prime Video